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AAccording to some surveys, more than 86% of all people arrive at web sites through search engines. In 2006, PC World, arguably the most authoritative and widely-read computer and business magazine, reports that Google remains the site of choice for most surfers.
The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior , says Ken Cassar, senior director of analytics at Nielsen / Net Ratings. "Online search is the primary tool most people rely on to do everyday research ," he says.
So, from a marketing perspective unless your site appears in the top 30 listings of the major search engines and directories, you will hardly get any worthwhile traffic. Therefore, Search Engine Positioning is vital to your marketing success on the web!
top ranking in the search engines can bring you highly targeted traffic. If someone visits your site after searching for a product or service that you are selling, it means that they are interested in what you are selling and therefore is a potential customer for you. Thus, search engines send pre-qualified customers to you.
You can sell virtually anything on the Internet, but in order to succeed you MUST bring "targeted traffic" to your web site.... people who are ready to buy your products and services, the vast majority of who will arrive at your web site through search engines. If your web site is not designed suitably, Google and other search engines will disrespect your web site. Respect brings in traffic which translates into the all important Dollars.
Remember, search engine bots are your most important visitors, you must seduce, "open your doors" and accommodate them in order to gain any measurable success in your Internet Marketing endeavor.
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